The Art of Designing for Clients
Content
Episode 12
With Matthew Smith, Principal, Creative Director, Designer at Squared Eye
It is likely you've heard of Matthew Smith's company Squared Eye. Also, my students and I use his design resource Pattern Tap when brainstorming site design. We appreciate his sites because of their strong artistic conceptualization, great use of type, and overall attraction. Unbeknownst to us, he also has great skill in working with clients. In his presentation Matthew shared a lot of often overlooked subtleties to working with clients like not devaluing your work and selling your design decisions to your clients. This is something all young people who even flirt with freelancing need to hear (and some experts too).
Download Episode [279.65 MB]
